Swept away by the clash and mash of style on style, collections and presents combined in one 'it works' environment. And then there is Joe & Co. barbers in Soho London (7 Greens Court, Soho London, W1F 0HQ, P: 020 7734 7000).
The brand identity, website, stationary and interiors were all designed by Hyperkit London and each element was made to fit with the idea of a deconstructed yet traditional barbershop.
There are plenty of recognizable features. Taking inspiration from workshops, sheds, garages – the unofficial residences of the contemporary clientele – the Joe & Co. space is fitted out in warm, natural material (English oak and power-coated steel) and the technical but not overly finished furniture (impeccably made by Takara Belomt and Joep Van Lieshout) retain a ‘traditional’ and organic feel in a straightforward way.
It’s easy to see where the logo took its influences from – the blue and orange a modern substitute to the traditional barbershop red and white pole and checked floors.
Snip Snip along if you're in that part of town.
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Monday / Sunday (CLOSED)
Tuesday - Friday (10A.M. TO 8P.M.)
Saturday (10A.M. TO 6P.M.)