Tuesday, October 19, 2010

The Man.

Rarely do I spotto something that makes my heart race as much as The Man campaign put forward by FCUK does. I don't know if it's THE man, the cinematography, the VO, the clothes, or the combination of all but it makes me weak at the knees with lust.

FCUK has been noted as having pushed the boundaries with their marketing campaigns for years. I can't comment for whether I feel billboards with 3m high "FCUK" type is standout (more than the obvious) but they have definitely evoked the brand essence in this work. The Man manifesto can be found online at manifesto.frenchconnection.com - and the videos draws on classic gender stereotypes. I am TOTALLY obsessed with these.

It will come as no suprise that this was developed by Fallon London.

The Man http://www.youtube.com/watch?v=rI9XhQ1IIWs

The Man Likes His Trousers http://www.youtube.com/watch?v=TRAkylYtBJ

No shoes http://www.youtube.com/watch?v=jg9FIqN5QiY

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