Monday, November 29, 2010

Slowly closing

I like Facebook as much as the next person. It is truly depressing though, when those funny photos and witty status' go to waste in the ethos of online.

I love the idea, thought up by DDB Paris for French telecommunications company Bouygues Télécom, which lets you take your profile offline and have it bound for eternity coffee-table book style.

Using the simple insight (while people may share their most treasured memories and photographs via Facebook, the constantly changing nature of the site means that they can quickly be forgotten) the app was set up so that people could pick 10 of their friends and a time frame to make a hard cover book. The limited edition books - all 1000 of them - were snapped up within an hour. (I'd say that makes the campaign a success!)

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