Thursday, July 30, 2009


Not only is it one of our fave places on earth - Scando design, rows and rows of product with white and black labels, all squarish and the like - but Ikea sure does know how to rock out a marketing tactic.

Check out their new "Come into the Closet" microsite. Its true - everyone DOES love a little song and dance to sell a product!

If you're in ol' Sydney-Town head on down to the CarriageWorks (245 Wilson Street Eveleigh NSW 2015 - Corner of Codrington Street) and check out the THE IKEA HOME PROJECT which marks the 30th anniversary of the KLIPPAN sofa. Check out 31 one-off cover designs whipped up by some of Aussies' coolest designers - which are all up for auction (all proceeds go to the Victorian Bushfire Relief effort).

Specials to note include: Agatha Gothe-Snape's, the collaboration between Del Kathryn Barton and the Romance Was Born kids (yo A.P. - shout out!), husband and wife team Lindy Lee and Robert Scott-Mitchell's plus Stewert Russell for Spacecraft.

No comments:


Related Posts with Thumbnails